We have seen different kinds of âwantedâ ads. These ads, which are presented here, are different in its nature and presentation. The New Zealand Army wants chefs and psychologists. See how they have presented it.
The work has been done by Saatchi & Saatchi, New Zealand. These ads say nothing in copy, except ânow recruitingâ. An illustration has been done in each ad. One denotes the chef and the other a shrink. Then the address of New Zealand armyâs website is given in the ad.
This is a creative recruitment ad; an example in which the army sheds its grim face. Candidates can relax, take a deep breath, and apply.
Credits:
Advertising Agency: Saatchi & Saatchi,New Zealand
Executive creative director: Mike OâSullivan
Creative director: Tim Hall
Art director: Samantha Brown
Copywriter: Kate Catalinac
Via: The inspiration room
