Marketing has always been and remains one of the most important fields in the business regime. There has come a lot of change in the way marketing programs are now conducted in comparison to the earlier days. We have started using internet in ways that are more sophisticated, making use of superior cloud computing technologies in identification of the users and automation of the digital marketing.
Technology has largely helped in transforming the ways of communication and marketing in the world. There has been a steep change in the way communication takes place with the audiences. Customers are engaged in all new ways with the idea to keep them intact for longer time.
Physical API’s – Technology that changed it all
The world is growing crazy over APIs and you’re still wondering what it is? Well, API is nothing but a set of instructions, which instructs the computers or automated system to perform certain tasks, generated with the idea to reduce the manual labor. APIs are largely generated to perform tasks such as writing and forwarding mails, gift cards, shipping and ordering of the merchandize etc.
Physical API’s contribute tremendously to the success and growth of the companies. APIs have helped in sending customized and targeted messages, emails, which helps in saving a lot of time and helps you do channelize it into more effective means. Physical API is on a bigger endeavor; it is very soon going to enter the marketing processes.
Physical API and automation software
The world will undergo a huge transformation when physical API will combine with automation software that is profoundly being used by marketers these days. This will help businesses earn an edge by connecting seamlessly and automate online as well as offline with touch points in their marketing program structure. Physical APIs have the potential to humanize the marketing programs and this creates a long lasting impact in the minds of people. Personalization increases the recall power manifolds.
Get noticed
Uncommon communication gestures help you get noticed and build sweet and lasting relationships with the clients. A human gesture is known to increase the effectiveness of the marketing program by 30 to 50 percent. The power of handwritten and personal communication is far greater in comparison to trillions of emails lying in the mailbox. Companies who add a personalized touch in their marketing strategies are known to earn more brand loyal customers.
One to one personalized marketing
The future of marketing is one to one personalized, humanized and customized marketing. This process is expected to increase the response rates and as well increase the number of sales. The consumers have a tendency to interact more in respect to personalized messages and media programs. Technological advents and the ready availability of APIs have increased the basis of customized marketing than ever before. This has known to reduce the gap between the online and the physical world that helps in establishing better relationships.
Heart touching example of humanized marketing
It is at times the most relishing of all experiences when companies adapt to humanized marketing. Let’s consider an example of good humanized marketing with the help of a story. A husband presented a watch to his wife on their anniversary; unfortunately, the wife lost it somewhere. She then with a heavy heart searched every store to find the same watch but all in vain. She finally ended up writing a mail to the company to purchase the same piece only to know that its production was stopped. However, the company did not forget this, on their anniversary the next year; the company sent her the same watch saying just made for you.
Such is the way to win hearts and earn loyal customers.
Summary
Digital marketing is greatly being humanized, generating effective sales and increasing responses with the help of advanced technologies and available APIs.
