Lateral thinking has paid rich dividends more often than not. And not many among you would care to disagree. Certainly not in this case. The concept of laundromats is quite popular in the United States and the only differentiation that a company (here Pepto-Bismol!) serving this niche can provide is the ‘end result’, which we relate to as ‘spotlessly clean clothes’. And what better way to establish this point than draw a comparison with the most efficient churner in the world – the human stomach. The final product – a ‘no nonsense’ promotion that hits the gut (read senses!) of the audience.
Via:Ideakeyword
