This is a brilliantly conceived idea where execution does not need much exercise and the outdoor advertisement aims to spreading straight message without any frills. This outdoor campaign to promote clean beaches has been carried out on a beach of Barcelona, Barceloneta beach. The ad campaign was undertaken by BCNeta, a semi-government corporation for trash management of the city in order to spreading of waste on the beaches.
The other main strength of the ad campaign was the different informative quotes urging people not to spread waste. The quotes were placed in such a way that that it reflected as if the beach itself speaking to the visitors.
Via Hout Lust
