This is an admirably unique campaign for Ong Gente Brasil (People Brazil), which urges the people to donate clothes to the homeless. The campaign has been developed by Enzimas em Ação
The campaign is notable mainly due to the curiosity it invokes among the onlookers due to its technical trickery. A projection was used including a bucket for people to donate their coats. When a coat was donated the virtual homeless took the coat, put it on and says thank you.
The intention was to show the positive effect of a donation.
Agency: Enzimas em Ação
Via: Osocio
