When you see everything with a different perspective, you may find out many new things that were hitherto hidden. What should a campaign of an award school for the creative aspirants include as its core concept? Of course, it should be an inspiration to think creatively. That is exactly what News Limited AWARD School, an education course for aspiring creatives, run by the Australian Writers and Art Directors Association has done here. The campaign has been executed by JWT Sydney, Australia.
The campaign includes familiar scenes from real life situations in a different frame. For example, foot prints in sand highlighted as weight trim program. The campaign urges to think differently, with an end line- âthe world will never look like the same.â
Via: Ads of the world
Credits:
Advertising Agency: JWT Sydney, Australia
Art Director: Richard Apps
Copywriter: Ben O’Brien
Designer: Nima Idelkhani
Photographer: Sean Izzard
