The first generation of video blogging sphere has started attracting mainstream Web advertisers. In recent times, Amanda Congdon of Rocketboom fame and artist Ze Frank were making waves on online community. These two bloggers have recently signed separate sponsorship deal with Ford Motor Company and GoDaddy.com respectively. These recent development, clearly indicates towards a new trend of marketers who are now turning on online media in search of new attractive avenues.
In the recent deal involving Congdon and Ford, Congdon will undertake a road trip, sponsored by, Natural Resources Defense Council (NRDC) and Environmental Countdown to raise awareness for environment. Ford will use this platform for showcasing its latest Escape Hybrid, an energy efficient vehicle that boasts value of reduced fuel usage.
In other case, Ze Frank inked the deal with GoDaddy.com for his video show ‘the show with zefrank‘.
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