Naked communication in conjunction with Fallon and OMDEurope will devise new strategic advertising and communication plan for Sony. David Patton brings in the agency which he has worked earlier in Sony PlayStation Communication project.
As the report says Naked’s primary responsibility will be to organize and plan workshops for Sony and its roaster agencies so to bring new customers closer to the brand.
Founders of Naked who neither calls their shop a media planning firm neither an advertising agency identified themselves between a creative consultancy and admedia shop. Naked has clients like Honda, Nokia and won accounts like Unilever and Nike in last financial year.
After UK the founder trio called Collin, Harlow and Harlow who it seems believe that ad industry is inept to come up with the most intelligent creative advertising solution will surely do some out of box creation for Sony. We are hopeful.
