If you are in the profession of marketing or have your own business then keeping up with the top marketing trends is definitely a necessity. Every year the digital marketing trends are changing with the algorithms used by Google. Focus has shifted from devices like laptop and desktop to sleeker and hand held devices like tablets and smartphones.
In 2015, some of the old trends will continue to rule and become more important. At the same time marketers have to shift their focus to the newest trends which can become the next big thing. Following are some of the marketing trends that you should keep an eye on.
The focus is now on mobile
The power of mobile as a device is so high that some big ecommerce are planning to shift to a mobile app version. They might shut down their desktop website and use mobile app alone to sell products. Other businesses are also using smartphones by optimizing their desktop sites for hand-held devices.
This way the users can comfortably browse their websites, read their content and engage with their marketing campaigns. Businesses are also stressing on mobile ads. Different types of business can use popular apps related to their industry domain for placing advertisements.
Content marketing will be more intense
Even after all these years the importance of content has not gone down. This year content will continue to reign supreme. Both small and big enterprises should turn their focus to video and graphic content. If your content is not supported or promoted with interesting animations, graphics, charts or videos then no one will read it. The online readers are choosy and impatient. For appeasing them you must come up with innovative marketing campaign ideas. Businesses should also start investing more on content marketing this year and reallocate their funds to this stream of digital marketing.
Google is one of the options
From this year on the trend of treating Google as an option will continue to grow. More competitors are invading the market and now users too are demanding other options than Google. Nothing is constant in the virtual space and though Google is still high and mighty, you should also start optimizing other channels of online advertisements. 2015 demands online marketers to be more creative and come up with viral marketing campaigns. Do use Google but also choose other baskets in which your promotional eggs will be safer.
Marketing analytics will be given priority
Though marketing automation is not a new concept, this year its importance will rise. Previously only the big business giants used this technology but with the evolution of technology now it will also be used by small enterprises. Along with marketing automation this year the importance of marketing analytics tools will soar. Online marketers will try to gauge the engagement of audience in different ways. From bounce rates to the time readers spend reading or watching content will all be measured and utilized.
Brands will act like product companies
Personalized brand marketing is the mantra of 2015. Businesses will continue to add a human touch to their content and video. Many popular brands are also addressing social issues like women empowerment, education for children, eve teasing and others. Brands will also act more like product companies than service providers. They will do this by branding their services as solutions that customers can purchase and adding more value to their lives.
In 2015 some new online marketing trends will emerge and some old ones will continue to govern marketing decisions. Use the different marketing tools and techniques together if you want to get ahead of the rest.
