This print advertisement was launched by Romantic Static and Words Pictures Ideas, in collaboration, which enables a person to donate to great charities without buying any article from major companies. The idea here was to establish the fact the more money should be donated directly to a cause and in defeating the conception that shopping is a rational response to human suffering.
The Less campaign attempts to emphasize the fact that donating through shopping means that only a small portion of the spending goes to charities. And there should be an attempt to donate money increasing directly to charities. The campaign attempts to make a point that a person should limit their spending in order to donate maximum for a cause.
Via Hout Lust
