This is an interesting and unique print advertising campaign for Lecithin promoting that helps to keep memory on track. The campaign focuses on the negative aspect in a condition when one’s memory is not functioning properly. The campaign is showing persons and the surroundings covered with seemingly alike papers depicting how it becomes difficult to distinguish things in case of memory problem.
The idea was to show how weak memory blurs the difference between things only to make usual life difficult. The basic idea for the campaign is of course not only original but refreshing as well. The art direction of the campaign is undeniably great. The copy reads, ‘When your memory needs help’.
Via Frederik Samuel
