Kia’s Super Bowl commercial is adorable but has nothing to do with automobiles

Dr Prem Digital Healthcare Marketing

Back in the good old days, a commercial for an auto company was usually filled with epithets and OTT adjectives that told people how great, comfortable, family friendly and cutting edge a new vehicle is, how owning it will change your life and what an incredible mark of success having one of them in your garage is. However, the creatively bankrupt advertising agencies today are too lazy or too poorly educated to come up with good taglines, admirable storylines and even new adjectives for a car. Nowhere is this painful truth more evident than in the new ad Kia has come up with for its Super Bowl run.

The commercial basically shows a young family in a Kia car where the kid asks the father where babies come from. Instead of giving the child the old birds and bees boohakie, the father decides to spin an elaborate tale of a planet called “Babylandia” which is inhabited by babies of all species. According to the father, whenever parents of any species on Earth want a child, babies from Babylandia simply hop aboard a rocket ship, travel 9 months into space and parachute down to the earth where they literally fall into the laps of their parents!

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The little boy, who is perhaps as smart as any other grade schooler on the planet, quickly tells his dad that his friend had informed him about another theory of where kids come from, at which point the dad quickly turns on the “Wheels on the bus goes round and round” song for their younger child. Like we said, the entire ad said nothing about Kia, its cars, new features on their automobiles and the only sex-related imagery in the entire ad was the rocket ship-earth image that was supposed to symbolize sperm and the egg!. Maybe Kia should have put their ad money into new upholstery options for their new range instead!

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