Kelloggs Australia has launched this television commercial to promote its product All-Bran. The advertisement is aiming at making young men sure that the product tastes good following the prevailing notion that men would eat if only they knew how good it tasted. The advertisement is showing a typical Australian male, who is dominantly interested in casual stereotype attitude, going under lie detecting test where the results that appeared were apparently surprising.
The presentation of the campaign is very straightforward and simple that conveys its message effectively. The product benefit clearly defined in the advertisement and the goal of assuring male section about its taste seems to be successfully achieved. The advertisement was created by JWT, Sydney. The advertisement was directed by Dave Klaiber through Plaza Films with producer Susannah Phillips.
Via Duncan’s TV
