His name is Keith Stone, and believe me, he is not so smooth. Keith Stone, the spokesperson of Keystone Light, the official beer of the Nascar Camping World Truck Series, presented in these ads, is just a guy who will startle you with his unusually awkward offers of help and consolation. Sorry to say, he does not impress us much. Perhaps, with the time, better concepts with better execution will make him really smooth and amusing.
One commercial shows a tearful and frantic bride trying to make a phone call, and oh, suddenly Keithstone appears and assures her that everything will be alright. In another spot, Keithstone rescues a babe from tree. Before that he doesnât forget the old lady to hold his stones.