Jeep the brand always promises a rough driving and rugged exploration at amazing outdoors. Dream impossible routes not in the surreal land but in reality. Jeep is experimenting with the time tested brand. Expanding with the requirements of time. Don’t know surely whether its transiting from product to concept perception (remember McCain makes delicious American food products).
Its fun really to talk and argue about Jeep as a brand. We know its wild escapade that roams inside our wild mind. And there lies the brand value to Jeep.
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Frederiksamuel
