It seems the Japanese market related to ‘cool biz’products is about to get a record high again. After the biz campaign started which let the male office workers wear casual clothes, the product market started profiting and this year it will jump 63.5 pct from a year before to 150.4 billion yen in 2006 and with many more companies following the initiative the government-led campaign aimed at conserving energy is sure to be a continuous money-getter for the Japanese companies.
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