2015 is the year of celebrating M-commerce. Mobile commerce or M-commerce has been on the rise since 2011, but now it has reached an apex point. Marketing experts and business analysts have found mobiles to be the most engaging and profitable devices for ecommerce owners.
Mobile optimization can give your sales and conversion rates an instant hike. But, there are some rookie mistakes which may prevent small businesses or new players from making the most of M-commerce. Find out the avoidable mistakes and catch more internet savvy customers through the mobile.
Making things more complicated
The best way to make most of the mobile platform is to launch a uniquely designed mobile friendly app for your customers. An app is mobile optimized and specially designed to attract the mobile users. You can announce special discounts and sales available for app users.
This will make people who already shop from the desktop website download your app. If making and launching an app seems to be costly and difficult then at least make sure that your website is mobile friendly. No customer likes to toil with font sizes and search box inputs.
Not respecting the customer’s time
In today’s age, providing value for money is not the only thing that you need to concentrate on. You have to also concentrate on valuing the time of prospective buyers. People do not spend too much time on browsing through mobile phones. Their interests are diverse and they move in and out of websites all the time.
With huge storage spaces, smart phone users are more likely to install new apps every day. To keep them engaged you will have to curate information and offer snippets of relevant information. This will help in lowering the bounce rates.
Using tools that make the audience work
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One of the over-hyped tech tools which failed many online marketers is the QR code. It did not work because most users could not relate to it. Many did not have smart phones or smart phones with inbuilt QR code scanner app.
They had to separately download the QR code scanner app and learn its nitty-gritty before using it. Such a lengthy process is not consumer friendly. Conversion rates and lead generation through QR code scanning was very low. Do not use tools or strategies which make the audience work. Engage your audience but do not make it difficult for them to reach you.
Non-visible call-to-action
Suppose you are offering discounts and special offers for the mobile app users but they cannot find the products with discount, what will happen then? Your campaign will fail miserably. On opening the mobile app of your site, the users should be able to locate a call to action immediately.
Make the offers visible and the welcome page of your mobile site or app should introduce the users with different on going offers and discounts. This will lead traffic to particular sections and convert them into buyers easily.
Not giving importance to layout
Too much information cannot be good in an age when users have less than 2 minutes for finishing their browsing. Keep phrases, sentences and visible call to action content simple and refreshingly to the point. Digital marketers should also not neglect the presentation and appearance of their site on mobile devices. The app or site should look clean and user-friendly. Well organized and mobile optimized ecommerce platforms are earning highest revenues from mobile conversions.
Mobile marketing is the order of the day as M-commerce is becoming increasingly powerful. Avoid the common mistakes and give more importance to mobile optimization for better conversion rates.
