"If you don´t use it, turn it off." - Dr Prem Digital Marketing Services

In this print campaign, WWF is urging us not to waste energy of any sort. This campaign has been developed by Contrapunto BBDO, Madrid, Spain.

The campaign consists of ads which symbolically represent the far reaching ill-effects of wasting energy on the environment.

The copy reads- If you donÂ´t use it, turn it off.

CREDITS

Agency: Contrapunto BBDO, Madrid, Spain

Creative Director: Antonio Montero

Art Director: Tontcho Ponsoda

Copywriter: Jose Maza

“If you don´t use it, turn it off.”