Advertising Guide

HP: Put your printer to better use

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HP has launched this print advertisement campaign in Australia in order attract even those who already own printer. The basic theme of the campaign is of course humor and the execution of the idea is actually amazing. Moreover, it was actually a nice and fresh idea to describe utility of age old printers. This idea seems strategic as it indirectly lashes out of inefficiency of other printers.

The campaign has successfully conveying its message across in very lucid and amusing manner. The art direction has been brilliantly accomplished its job and is in perfect harmony with the idea. The copy of the ad reads ‘Put you printer to better use. Trade it in’.

Via Coolzor

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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