HP has launched this print advertisement campaign in Australia in order attract even those who already own printer. The basic theme of the campaign is of course humor and the execution of the idea is actually amazing. Moreover, it was actually a nice and fresh idea to describe utility of age old printers. This idea seems strategic as it indirectly lashes out of inefficiency of other printers.
The campaign has successfully conveying its message across in very lucid and amusing manner. The art direction has been brilliantly accomplished its job and is in perfect harmony with the idea. The copy of the ad reads ‘Put you printer to better use. Trade it in’.