Viral Hope ad campaign of The Starfish Project is extremely thought provoking. The organisation collects the unused portions of peopleâs antiretroviral medications (ARVs) for poor HIV-positive patients in Nigeria. The extended rope between two hands in the ad show how extended rope of help from the strong to the weak is a much needed small effort to bind together in the battle against global fight against HIV and AIDS. This social message ad done by US ad agency does not use suffering faces but it does say a lot about suffering and carries a message of hope as well.
Source: Ads of the World
