Advertising can be termed as an audiovisual form of communication to encourage an audience to get attracted to a specific product or service. It is an idea to effectively enhance the sales percentage of a manufacturer by persuading people to go for the product or service. The desired results of advertising redirect to drive consumer behavior towards a commercial offering. It can be performed by attracting viewers, readers, and listeners.
In the context to marketing, the commercial advertisements are supposed to generate revenue of the manufacturers by increasing the consumption of products or services. Branding is the most important aspect of any good advertisement. It required associating the product name or concerned image displaying the specialties of the goods or service. The sole objective of branding in advertising is to captivate consumer mind and make them inclined towards the advertised products. With the advent of audio visual media, the advertising started blooming and became successful soon. As time passed, it was believed that advertising lost its grip on the consumers.
Advertising still has its influence on the consumer behavior provided it should be good and influential. People do tend to forget usual things but they cannot forget things that stuck their minds once. To convert sales strategy into revenue, advertisements need to be authentic enough to get hold of consumer minds.
In the current market scenario, there are many manufactures offering same product with similar features and this creates confusion on the consumer minds. If advertising can convey the difference between the products and list the extra features or utilities, it can be used as the sharpest weapon for revenue generation and business growth.
The advertisement should be unusual or eye-catching to create an impression on the consumer and amuse them up to a certain extent that they would be urged to go for the product or service. The medium of advertising also play a pivotal role in sales enhancement. If the advertisement is audio visual, then it may create a better impression than that of the advertisement that are printed or only comes in audio.
People do believe they are far away from the influence of advertising. However, if also they remember one good advertisement, it does influence their decision while going for their required product or services.
A good advertisement should be always consumer oriented. It should represent the specialties a consumer wants to own. If the advertisements are catchy, the chances of gaining attention doubles and the sales can also take a huge leap. Successful advertising refers to creating positive memories on the consumer minds, which helps in influencing their behavior for a specific product or service. The attempt to persuade someone should not be naked and should be disguised by representing the consumer requirement. This can be the key in growing revenue and success for a market.