Advertising Guide

Fundermax: lacks clarity of idea

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The print advertisement campaign to promote Fundermax’s custom made table tops is slightly confusing as it struggles to present the idea clearly. The idea of the ad seems to convey that the company can match everything of the different offices. Moreover, the imagery used in the campaign is more suited to be wallpaper than a table top. However, the campaign has used captivating scenes for the table top.

Certainly, the campaign is potentially weak to grab people’s attention. The campaign could have been a little better if the execution would have been up to the mark. The copy of the ad is equally less appealing that reads, Custom made table tops by Fundermax. The campaign is credited to FCB Kobza, Vienna, Austria.

Via Ads of the World

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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