Miracle Boy, superstar BMX rider Dave Mirra has just shoot a TV commercial for Oxy Chill factor. As a part of its re branding exercise Oxy Chill factor has chosen this cool spokesman who is a dear darling of all the teenagers. From last week of March the ads will begin appearing on cable TV networks.
Oxy in a drive to reach more teen male demography has also been sponsoring events like X Games and Dew Action Sports.
Mira who became pro in 1992 feels that “recognition makes him even more conscientious about staying at the top of his game.”
Via [Buffalonews]
