Facebook is in process to develop a new advertisement system that will permit advertisers to target advertisements based on the personal information that millions of users rush to reveal on the site, reported Wall Street Journal. Facebook, the social-networking website with around 31 million users, is trying to evolve a system that would allow advertisers to customize campaigns based on the information its users disclose about themselves on the site.
The new system is drawing resemblance with Google’s Adwords that permits the purchase of keywords that puts advertisements next to search results. Facebook’s technology would automatically point advertisements to users based on their personal information, which often includes in-depth details of their tastes and activities. These information will be available on the website.
The new plan is no doubt would be a significant step toward making social-networking sites a big revenue-generating business. However, in the process of revenue generation the site is expected include new video advertisements on YouTube, which may encourage a backlash among users. At the same time, while marketers will not receive the personal data of Facebook users, the use of targeted advertisements may raise apprehension among advertisers.