There is insurance. And there is New Zealand insurance. Thanks to thieves, for without you, this campaign would have missed the prime element.
With the creative support from Colenso BBDO Auckland, NZI (New Zealand Insurance) promoted their insurance packages covering theft during the NZI Rugby Sevens held in Wellington in February 2009. They decided to create a sense of insecurity(as every insurance company usually aims) to sow their seeds. So, adshels featuring a pirate, a clown and a chicken, each in various stages of being undressed were created. Passersby were able to interact with the adshels by physically removing clothing
The tagline reads- .
Everyoneâs Always Stealing Your Stuff. Thatâs why thereâs NZI. Even at the Sevens
.
Know another company who hired professional thieves
CREDITS
Advertising agency: Colenso BBDO, Auckland, New Zealand
Executive creative director: Nick Worthington
Deputy creative director: Karl Fleet
creatives: Daniel Nelson, Alexander Bartleet
Account director : Gemma Findlay
Account executive: Stefanie Robertson
Producer: Gabrielle Buckle.
Via: Inspiration room
