Perhaps, people outside Australia may find it a bit difficult to understand the powerful concept of this print ad and its stunningly beautiful art-direction. This print ad, developed by Grey Healthcare Group, Sydne, aims to convey the message that with every pack of Drontal dog food purchased 1$ will go to AMRRIC to help dogs in indigenous communities. The agency does convey this message in a perfect way. The ad features a dog lying on the ground resembles Ayers Rock, also know as âUluruâ. Uluru is a sacred place for Aboriginals, and one of the famous historic icons in Australia. Agency: Grey Healthcare Group, Sydney Via: Creative Criminals
