This print advertisement for Borneo Orangutan Survival Foundation (BOS) warns about the endangering status of Orang-utans living in the rainforests of Borneo. It warns us that if steps were not taken immediately to stop the adverse situations in their path like disappearing rain forests, Orang-utans will become just history in textbooks.
BOS is an organization which works for the conservation of orangutans and their ecosystem by involving and educating the local people. This ad, created by Frost Design, consists of an informative copy about the dangerous situations faced by these animals, in a sensitive way. It says that continued expansion of oil-palm plantations is the greatest threat to the Orang-utan.
We share 97% of his DNA, we have destroyed 80 % of his habitat.
This headline is eye-catching and it makes us remember the connection of human race with Orang-utans.
CREDITS:
Agency: Frost* Design
Creatives: Anthony Donovan, Serhat Ferhat, Lex Courts
Strategy: Nigel Malone, Angie Simmonds
Via: Osocio
