Wendy’s TV commercial which says Do Wendy’s and for 99 cents, do what tastes right is scheduled to appear till early February doing rounds since last week of December. McCann Erickson’s creation these commercials humorously show consumers interacting prices of everyday items in terms of the Super Value menu. In one of Wendy’s commercial on 99 cents a driver who caught speeding by a traffic police explained while looking at the ticket “Seventy-five Junior Bacon Cheeseburgers?!”
Surely the target that’s on Wendy’s mind, 16-24, who constitutes more than 20% of total customers, by 99 cents and quick serve good quality super value filling meal it hopes will reverse and increase these budget minded teens’ customer intimacy better with the brand.
Source: [Nytimes]
