Advertising Guide

Danger of texting while driving


This public awareness campaign about the danger of texting while driving attracts our attention mainly because of its subtle way of presentation. This print ad has been developed for Orange Israel, by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.

Previously, we have seen many advertising efforts with a view to make awareness about the danger of texting while driving. Most of them were direct in their nature, as the public should get the message immediately. Some were shockingly presented to make a strong impact. This ad belongs to neither group, it banks on the subtle communication.

In the ad, we can see image of office discussion is superimposed with that of a family on road. It shows that your mind will be somewhere else when you are texting while driving and there are possibilities for danger.


Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yaneev Avital

Art Director: Nathan Freifeld

Copywriter: Oz Frenkel

Executive Client Director: Adam Avnon

Account Supervisor: Dikla Tzemach

Account Manager: Adi Ashkenazi

Planning Director: Hila Tamir

Planner: Zohar Reznik

Via: Coloribus

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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