Spike has observed some remarkable shift in corporate behavior– in the lounge and outside of it.
There is a fundamental breakdown in corporate America.
And it has everything to do with giving your word and not keeping it. I’m the Firestarter here and so I’m constantly making appointments to talk to people ‘ whether in person or on the phone or web ‘ about a possible partnership. They’ll call (or I’ll call) and chat for a bit and then, if everything feels right, we’ll schedule something to get more in-depth. But when the time comes to talk, I’m blown away at the number of times when they either don’t show up or pick up the phone when we call. This also happens when it’s time for people to ‘make a decision.’ Decision day comes and goes without as much as an email. And it’s not just the start-ups. It’s the mega-corps as well.
It may be the Texan in me, but I find it incredibly irresponsible, unprofessional and downright disrespectful. It’s the exact opposite of Fascinate, Inspire, Reward and Engage and when it happens, we reconsider whether we would want to do business with someone that treats anybody that way.
via Adpulp
We also have Mac here, a believer of communication guru Marshall McLuhan, who is raising questions over corporations and their social responsibility.
Business for Social Responsibility (BSR) (the mantra is ‘change from within’) already have Fortune 25 who’s who on board.
ExxonMobil,
Chevron,
AstraZeneca,
Walt Disney,
Pfizer,
General Electric,
Altria/Philip Morris,
McDonald’s,
Edison International,
Starbucks,
Ford Motor Company,
Coca-Cola,
Abbott Labs,
Microsoft,
Monsanto,
KPMG,
Chiquita.
The nominal theme of BSR’s new corporate image is “change from within.” The actual effect is nominal rehabilitation in order to become more acceptable to a population who tune into the buzzwords of social responsibility, but are generally unable to dig beneath the surface. Here’s the real bottom line: Change isn’t coming from within, it is coming from without – people without jobs, people without health care, people without a living wage, people without justice and equity, people without privilege, people without local investment, people without blinkers and blinders who can see what is actually being done to both the social environment and the bio-environment, are the ones who will begin to effect the environmental changes that are now possible under UCaPP conditions.
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