Connect with poverty

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Luxury, amenity, comfort. The word poverty has drowned in those cascading luxurious words. Even though we consciously try to delete the word ‘poverty’ from our dictionary of media and advertising business, poverty, the fact remains.

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Live United in 2009, in their interactive website, intelligently addresses this problem and urges the people to help their fellow men during these tough times. The anti-poverty banners for the Greater Twin Cities United Way has been created by Campbell Mithun. The banners show impoverished people and buttons that read ‘’accept’’ and ‘’ignore’’. The visitors can choose one of them, and see the results.

Indeed, this effort helps the people to introspect themselves about their helping mentality. First, you have to accept them. The website indeed is an inspiration for the people to unite and help the fellow citizens.

Via: Adfreak

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