Can Amazon Fishbowl with Bill Maher have an effect on bottom line?

Dr Prem Digital Healthcare Marketing

amazon fishbowl with bill maher

In spite of having innovative programming mix like ‘Amazon Fishbowl with Bill Maher’ a half an hour web based talk show Amazon.com fails to impress the Wall Street. Its fourth quarter earnings though fared slightly better than earlier conservative anticipation the expectations were actually short by good $100 million.

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Amazon in a serious new way tried to be innovative with shows like Amazon Fishbowl with Bill Maher to attract customers and make the whole experience more interactive. In a bid to strengthen its flagship shopping site this can be considered as a desperate attempt to infuse some entertainment value into it.

But if you look at the other side of the statistics it tells you first time in history Amazon.com has sold more than $ 1 billion worth of books, music and video in the fourth quarter, a sharp steady increase of 16% than the previous one.

Via [CNN]

Via [Social.moldova]
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