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BT’s support campaign for UK Paralympics

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Olympics is all about muscles, strong bodies, agility and strong limbs, right? Think again, because Paralympics encourages disabled athletes too. These guys and ladies are just as capable as the able bodied Olympians, all they need is a little encouragement and support, and of course a little financial assistance. BT has sponsored a campaign to raise funds through text messaging for the Beijing and London Paralympics, in 2008 and in 2012. The ad film shows a number of athletes practicing with a groovy track being played at the background. Who would have known physical handicap doesn’t come in the way to play! A very encouraging gesture by British Telecom indeed.


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Via: PubAddict

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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