Olympics is all about muscles, strong bodies, agility and strong limbs, right? Think again, because Paralympics encourages disabled athletes too. These guys and ladies are just as capable as the able bodied Olympians, all they need is a little encouragement and support, and of course a little financial assistance. BT has sponsored a campaign to raise funds through text messaging for the Beijing and London Paralympics, in 2008 and in 2012. The ad film shows a number of athletes practicing with a groovy track being played at the background. Who would have known physical handicap doesnât come in the way to play! A very encouraging gesture by British Telecom indeed.