Baltica Dry Beer has unveiled an interesting way to entice and compel people to grab a can of the product. This ambient campaign was launched in Chile with an aim to generate consumption of the product without using traditional media. The basic idea was to remind working people a way to relax after work and somewhat persuade them to get hold of a can of beer. In order to execute the idea, artificial Baltica’s cans were installed on to metallic tubes inside the train on Metro De Santiago, the Chilean subway. The targeted audience was basically men returning home from work. And the campaign enabled those people to hold the beer container in order to lure them for a real beer can.
The presentation and the idea of the campaign are not new, as similar idea has been used in some other beer advertisement before. The main aim of the campaign was generate the same sensation a person has when he is grabbing the beer. However, it would be slightly difficult to ascertain that people might have undergone the same sensational experience as if they are having genuine beer but it might have surely remind them to have a beer with their friends. The copy used in the campaign read, ‘Beer lovers from the heart’. The campaign was designed by Sepia, Chile.
Via Frederik Samuel
