Campaign Management Guide

Audi’s new ad campaign calls for intelligent roads and responsible driving

Audi of America have announced a new campaign for a 2012 Audi A6 that puts emphasis on a highly increased challenging road conditions which all the the American drivers definitely have to face today. This message for all new Audi A6 however lays emphasis on making the road a more safe and an intelligent place. The message would appear in print, online and broadcast by the beginning of this month. The ads will draw attention to jar the facts about the driver of today, and also the obstacles which are presented by today’s American roads. Most importantly, the ads will also showcase the ability of the Audi A6 so as to help overcome all these obstacles when enhancing the driver safety and also enjoyment. Surprisingly, about 38 million drivers on the road will not pass their state’s driver’s exam and all across the nation and drivers will have to encounter over 100,000 miles of crumbling highways and bridges.

Audi's new ad campaign calls

1. Analyzing the road and the situations

The industry leading technology in the all new A6 will be specifically engineered in order to analyze the road conditions, to anticipate the situations for the driver, to prepare for the incidents and most importantly, highly enhancing the driver’s experience so as to make the A6 one of the most effective and highly efficient cars in all perspectives on the road in today’s time. With this campaign, Audi will also demonstrate to consumers with all the features of this intelligent car and will also provide the drivers with the various solutions that will not only help our drivers, but also will help to improve the daily driving conditions nationwide.

2. Awareness of the road conditions

The entire data of the road conditions is highly measured, weighted and compiled into the overall Index for the major cities all over America. Various individuals are able to find the RFI for the community and hence one can compare it to that with his friends. Other important features of the Audi A6 include the head up display that helps in projecting the navigation data as a hologram which hovers over the windshield, thereby it allows the driver to see the important driving information in a real time without having to divert his attention from a road.

3. Incorporation of Google Earth

Audi is the first company worldwide for incorporating the Google Earth into its MMI Navigation system, that combines 3 D terrain models with the aerial views and the detailed street network in order to calculate routes seamlessly. The A6 also features a MMI touch pad which helps in recognizing handwriting in multiple languages, it also allows drivers to perform the number of the functions without taking their eyes off the road. It also provides with the factory installed wireless internet, enabling the features for example Audi connect™ that is meant for real time weather, the traffic, a news and live prices of the fuel.

4. Aluminum hybrid construction

An aluminum hybrid construction of the A6 drastically have reduced the vehicle’s weight, have improved the handling and also have allowed for the less consumption of the fuel. Exclusive to Audi, the A6 also consists of a main feature of the Drive and Select system, which thereby provides the advanced control of a vehicle’s adaptive suspension, dynamic steering, transmission shift characteristics and an excellent engine response.

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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