This ad became instantly effective, and it was really incomprehensible for most of the people, even to the most creative brains in the ad field. Because it was made with programming and source codes. So, whats the big deal? You may ask. Well, the ad was for inviting digital programmers. Hereâs the catch.
The creative brain behind this work was Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.indeed, by this way, the agency wanted to make the client to find the best candidate in a proper way. The most positive aspect of this work is its clear communication to the right target ambience. Programmers who were alert and paid attention to the details found our ads and contact e-mail and sent us their CVs.
Credits
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Interactive Director: Guy Poreh
Creative Directors: Roy Cohen, Sagi Blumberg
Interactive Studio Manager: Lena Feldman
Designers: Nadav Hauptman, Roee Malul Project Manager: Amichay Katan
Via: Scary Ideas
