This is a new world of advertising in which new mediums of advertising appears everyday in a surprising way. Even human body becomes medium of advertising, though that is not so new. Here is another example for innovative ambient advertising which is worth our attention because of its selection of medium and execution style.
The effort comes from LashBlast Length mascara, developed by Saatchi & Saatchi, Canada. To showcase the categoryâs largest brush, they use the subway exit turnstiles as the medium. The exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes.
CREDITS
Advertising Agency: Saatchi & Saatchi, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
