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Advertisement weaved in a live MTV show: an ad flicker from J.C. Penny

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J.C. Penny Co. is likely to make use of technological intelligence to show a mixture of ads and entertainment during MTV Music Awards show. The giant retailer from Plano is planning to interlacing ad in and out of the MTV show by using a method that would enable the screen to broadcast the award show live embedded with advertisement.

As of now, the company has plan to show ad that would pan in and out of children’s bedroom and again pan into the live awards show.

This method of advertising will blur the real the difference between content of the show and advertising. Many will definitely feel the ads unwarranted and may be treated as too intrusive in the show.

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Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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