J.C. Penny Co. is likely to make use of technological intelligence to show a mixture of ads and entertainment during MTV Music Awards show. The giant retailer from Plano is planning to interlacing ad in and out of the MTV show by using a method that would enable the screen to broadcast the award show live embedded with advertisement.
As of now, the company has plan to show ad that would pan in and out of children’s bedroom and again pan into the live awards show.
This method of advertising will blur the real the difference between content of the show and advertising. Many will definitely feel the ads unwarranted and may be treated as too intrusive in the show.