A new advertising program from Florida Healthy Kids will boost enrollment in the state’s subsidized health insurance program for children. The organization to promote the program will provide information to boys and girls clubs, sports organizations, libraries etc. The funding for the program is reduced recently due to a legislative proposal.
Last year lawmakers put $162.5 million for the Kid Care Program. This year they have proposed a budget which will range in between $93.3 million and $103.5 million.
Healthy Kids has launched ads last month so to try and enhance the awareness in certain markets and will continue to run the ad till the end of June.
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