Sorry, I missed this one to share with you. For your info- Saatchi & Saatchi L.A. exec Mike McKay decided to hire a copywriter based on a single funny tweet. The compensation offered is $70,000-a-year. Oh, was it so reckless to make an offer and select a copywriter based on a single tweet?
Anyway, a man named Jonathan Pelleg has won the tweet. : his tweet- You have to be concise on Twitter. Like a circumcision, everything extra gets cut off whether you like it or not.
Adrants says-
Leaving aside how much this kind of contest trivializes ad writing jobs, it doesn’t seem like a good strategy for finding talent. Twitter is mostly ephemera, posted and soon forgotten.
Thatâs true.
Take a lottery or participate in such contests.
Via: Adrants
