YouTube is the second most popular search engine of our world and this shows the power of video sharing. Video marketing is a fairly new concept, which has helped several small and medium enterprises build their brand image. With smartphones in their hands, the modern audience is capable of watching videos from anyplace.
High quality videos can go viral in thirty minutes or less. Your business too can thrive by utilizing this trend. All you need to do is make videos which the audience can relate to easily. Here in the following you will find some brilliant ideas for improving your video marketing strategies.
Take a step forward
Don’t hesitate in making a video thinking that it will require professional skills, editing or costly gears. You can do it on your own too. If you are a blogger who wants to get more traffic to his or her blog then take to video blogging now. Talk about something relevant with mastery. Get your point across. You can also make ‘how to’ videos and teach your audience something they want to learn.
DIY makeup, hairstyling and cooking videos are also popular. If you have a restaurant, show people how food is made, hygiene is maintained. Feedback videos of customers are also popular these days. With so many user-friendly video editing apps, you will find making and uploading videos a really easy task.
Show them how to use it
Showing your audience how they can use your product or be benefited by your services through a video is a great strategy. This helps in getting the word out about your business and clarifying the doubts that your prospective customers might have. This type of videos also gets shared across social media platforms. Friends will send such videos to each other and discuss your products or services. Video marketing will help you in building credibility.
Be honest and authentic
You cannot hide information while doing video marketing. Be as honest as possible and tell every minute detail to your audience. If you are doing a tutorial then tell them exactly what the obstacles are and what the tricks of overcoming them are. The motto of your video marketing should be earning the trust of the audience. You can only appeal to the mass if you are genuine, honest and keep your attitude on check. You can also let the audience see how it is to work for your organization. Show them what life in your office is like. Introduce the audience to the core team and try to connect to them.
Be consistent and persistent
Videos can be uploaded in YouTube and also in Instagram. You can also use other video sharing platforms to get them circulated. But if you post only one video in a year then no one will remember it. With so much content available online, the memory of a good video is short lived.
Keep posting videos online and share links on Facebook pages or Twitter account. You can also create a campaign and choose a theme that goes well with you brand image. Create videos to boost this image and use Hash-tag in your video. You can also add a personalized message at the end of each video, asking viewers to subscribe to your channel in YouTube.
You can also use Google
For promoting your video marketing campaign you may use local listings by Google and upload your video there. This way when somebody is looking for the particular services provided by your business will get to see your video.
Video marketing is a cost effective and easy way of promoting your small business online. Make videos which are genuine and informative. Add a personal touch to them for connecting with the viewers.