Health Guide

Featuring news, articles and special features relating to health and wellness, the Dr Prem’s Health Guide & Magazine assesses industry developments and analyses the latest thinking around preventative and curative medicine. Packed with essential healthcare information, the title also includes must-read items on nutrition, fitness and lifestyle management.

Brand Positioning

Brand positioning is to identify and determine the differentiating features of a brand in order to create brand identity and brand image. These features are unique characteristics of the brand and they offer a reason

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Brand Building

Brand equity, which is consumer based, is developed when there is high level of awareness and knowledge about the brand in the minds of consumers. The consumer is familiar with the healthcare brand in such

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