The social media boom has benefited no professional community more than writers. People that previously depended too heavily on the mercy of publishers to get their work out there can now easily draw eyeballs to their work by marketing their books on social media platforms. Here are a few sure pointers on how you can choose the best social media platform for your self-published book.
1. Twitter
Twitter is the best possible place for marketing a self-written book. The simple reason behind that is that this platform is best suited for word-of-mouth kind of publicity. Just remember to add an extract from the book, testimonials and possibly a link leading back to your blog page about the book. Since fans of your work would already be following you on the site, it would be better able to publicize your work to readers and buyers.
2. LinkedIn
For a writer, LinkedIn is the second best social media platform in terms of marketing as it provides a tremendous space for writers to connect with publishers, literary agents, other authors and even avid readers who may be interested in new works from your genre.
3. Google+
Google+ may not get the same hype as Facebook and Twitter as a social media platform, but it is a site that helps you connect with like-minded people more intuitively thanks to its group/community centric approach.
4. Pinterest
If your self-published book deals with inspirational or captivating images, you could easily use P interest to draw people’s attention to it. If your book deals with a subject that is targeted at women, the site would be particularly beneficial.
5. Facebook
Facebook may seem like the go-to social media platform for writers to advertise their self-published work. But the very nature of the site makes it a little harder to market a book unless you set up a business page. That being said, Facebook’s marketing tools allow an ad for your book to be seen by people who prefer to read. Facebook ads are designed to reach audiences that would be interested in the genre your book belongs to which is a great plus for self-published writers.
6. Blogs
If you are a serious writer, you need to have your own blog. Not only will this platform allow you to connect to the relevant audience, it will also allow you to market a self-published book to a target audience.