The world-famous apparel company Ralph Lauren is now coming up with its clothing range that shows off wearable technology. The company has planned to launch its apparel with wearable technology at this year’s U.S. Open tennis tournament.
Appearance
Ralph Lauren apparel with wearable technology appears simply as regular apparel. Although you may not be able to differentiate this clothing range from others, it actually comes equipped with wearable technology gadgets that are able to monitor a wearer’s stress level and heart rate. While a spectator will only be able to see a body-fit black athletic shirt, the fiber of this shirt hides a silver-coated thread. This discreet thread will make this regular shirt a part of the tech apparel range.
Performance
The tech shirt and other apparel from Ralph Lauren are designed to monitor several body functions, including stress levels and breathing and heart rates. This wearable tech apparel collects the measured data without sacrificing the comfort or easy movement of the player wearing it. The collected data can be displayed on a dashboard, computer screen or phone app. The tech apparel does not come with any visible hardware like a wire or disk. Thus, it works seamlessly without causing disturbance to the player wearing it.
Ease of use
Ralph Lauren apparel with wearable technology can be worn easily and comfortably. There is nothing to be strapped on and users can wear it as they wear a regular shirt. Additionally, it is very easy to record stress level and heart rate of a person wearing this apparel.
Usefulness
The tech apparel range from Ralph Lauren may greatly appeal the masses. While people want a fusion of stylish clothes with geek-friendly wearable technology, this is exactly what the company is going to deliver. Thus, the clothing range may be quite useful for those who are interested in observing the stress a player faces during a game or their breathing and heart rates.
Reputation
Although Ralph Lauren is a renowned brand, it is set to create a new trend in clothing with wearable technology. The company wants to come out of its stereotypical image and wants to play with the latest technology through its innovative apparel range. It also aims at enhancing its reputation through other similar creations in the near future.
