Social media has been connecting more people on a broader platform, from daily activities to ideas about novel concepts, interests, passions and love. Hence, the horizon has definitely gone wider. Curation of social content has gained momentum, thanks to websites like Pinterest and Wanelo. Brands have realized the current power of social media and the power of those who like or follow it. Therefore, they aim at getting a feedback that can help them market or further develop their product accordingly. Being on social media is not the talent, but publishing and marketing to its consumers effectively is the key. Image sharing via Twitter or even innovative Pinterest have added more to the attractive quotient.
With Wi-Fi and mobile Internet connectivity being almost anywhere and everywhere, people are no longer interested to read about what someone did on a particular day. Rather they seek the worth in what they are putting up as their thoughts. The custom-created content sorts out what we see on basis of what we like. Hence, the appeal is doubled and the information is more relevant. Few of the brainchild formerly involved in Blogger and Twitter, have been developing Medium. Content that will spellbound or mesmerize you is collected under a single head to make searching and sorting much convenient and fruitful for the users.
Storify and Scoop.it, evolution of HubPages and Squidoo, has ensured that the unwanted posts clogging up the social media will be done away with. Users can share their likes and dislikes that get filtered. Users can snoop or scoop their desired topic chosen by the site or can scoop pages they came across while surfing. Paper.li has been trying similar methodology as well.
RebelMouse and Vizify help users to conclude what they share across different media platforms under one roof. These sites have been garnering reputation as well. Thus, what we see has established itself as a primary target in these platforms. People prefer compactness these days, and such merger platforms are catching the fancy of many.
The process of participating in such a process is not at all difficult. These sites are perfect for content creation based on keywords or other social media profiles. However, if the users do not participate or contribute, the whole point becomes useless. But top quality content will never go out of market that one can be sure of.
A burning issue is the copyright policy. Last year Pinterest received flak for allowing users to pin copyrighted content. Thus attempts were made to check that the content was attributed to its rightful owner. As long as the attribution are proper, business individuals and organizations have no reason not to curate their articles for better promotion or publicity.
Social media has therefore revolutionized the current communication systems for better!
