Murcia, Spain, hosted the landmark medical tourism and wellness event EMTW 2024, which unveiled magnificent opportunities addressing emerging challenges. Among the highlights of EMTW 2024 was Dr Prem Jagyasi’s insightful masterclass with innovative strategies and propositions poised to reshape future medical tourism trends.
As one of the premier events in Europe, EMTW24, like in previous years, witnessed an amazing gathering of industry leaders, pioneers, and innovators. New connections were formed, great ideas were shared, and solutions were innovated to further medical tourism success. The event also served as a dynamic B2B meeting ground, with the presence of hosted buyers, fostering impactful partnerships and business opportunities.
Spearheaded by the visionary leadership of Maria Antonietta Princivalle, founder of BookingsMed.com, and Natalia Strokovska, owner of NataliGeoCare, this event showcased the immense potential of cross-border collaborations and cutting-edge solutions. The strategic partnership between Dr Prem And Associates and BookingsMed.com set a new benchmark for innovation and actionable insights in the industry.
The Visionary Leadership Behind EMTW 2024 – Maria Antonietta of Bookingsmed.com
EMTW 2024 wasn’t just another medical tourism event—it was a great orchestration of collaboration, innovation, and vision. At its heart were the extraordinary efforts of Maria Antonietta Princivalle, Natalia Strokovska, and Dr Prem and Associates, whose contributions elevated the event to global prominence.
Maria, the founder of BookingsMed.com and President of AIPTMT, has redefined the industry by seamlessly connecting patients with world-class providers. Her vision for EMTW grew from a desire to create more than just a platform—it’s a movement that drives innovation and collaboration on a global scale. Maria’s leadership ensured the event addressed real-world challenges in medical tourism, presenting practical solutions that resonated with the industry’s evolving needs.
Natalia, the dynamic owner of NataliGeoCare, brought her expertise and unwavering passion for creating meaningful international partnerships, crucial in medical tourism. With a deep understanding of the complexities of cross-border healthcare, she laid out strategies to tackle critical issues, inspiring attendees to rethink traditional approaches.
Adding unparalleled value to the event was the involvement of Dr Prem Jagyasi, whose strategic insights and transformative masterclass became the talk of EMTW 2024. As a thought leader, medical tourism advisor, and industry pioneer, Dr Prem inspired delegates to explore new frontiers, bridging the gap between wellness and medical tourism leveraging AI and emerging tech to enhance patient outcomes.
Florin Iosif and his team brought the event’s vision to life with meticulous planning and execution. Their attention to detail ensured that EMTW 2024 wasn’t just an informative gathering but a memorable experience.
Murcia, Spain: The Perfect Backdrop for EMTW 2024
Do you know Costa Cálida basks in over 3,000 hours of sunshine annually, making it Europe’s sunniest coastline? Murcia, the heart of this Mediterranean paradise, provided the perfect backdrop for EMTW 2024.
With serene beaches and the soothing salt lagoons of Mar Menor, attendees found the ideal setting to relax and recharge. For the adventurous souls, Alicante’s Marina Bay’s vibrant nightlife and luxurious charm were captivating! The hiking trail to Santa Barbara Castle offered an enriching experience, crowned by the mind-blowing panoramic views of endless Mediterranean shores.
EMTW 2024 Agenda and Esteemed Speakers
EMTW 2024 offered a meticulously curated program that addressed the most critical aspects of the evolving medical tourism and wellness industries. The agenda was a balanced mix of knowledge-sharing sessions, masterclasses, panel discussions, speeches, business networking, and ample entertainment.
The conference opened with speeches by international authorities, including María del Mar Martínez, ITREM Promotion Director, alongside representatives from the Romanian Consulate and the Libya Ministry of Health, emphasizing the role of government institutions in advancing medical tourism.
The event featured a dynamic lineup of industry leaders and experts. Dr Prem Jagyasi moderated a compelling panel discussion on leveraging smaller regions as destinations for medical tourism, featuring contributions from Innova Rehab Center, Balneario de Archena, and Hospital HLA.
Lara Bulfoni, co-owner bookingsmed Italia, Majid Zangooei, Secretary General Health Tourism Development Center of Islamic Countries, Hale Tokmakcioglu, Representative for Turkey, Mauro Zanesco, coowner Bookingsmed.com Italia, Atefe Zare, Representative from Iran, Ekaterina Neparidze Representative from Georgia, Patcas Dacian, Representative from Romania, Radja Arioua, Representative from Algeria and Ovidiu from Galea are other esteemed speakers who graced the event. A branding masterclass by Natalia Strokovska, co-organizer of the event, added the perfect finishing touch to an already exceptional program.
Additional panel discussions on geopolitical influences impacting patient flow in medical tourism featured prominent names such as Paata Ratiani, Violetta Yanyshevska, and Anna Weegen. With its rich diversity of sessions and expert contributions, the agenda provided a well-rounded exploration of the industry’s current and future potential1.
Dr Prem’s Medical Tourism and Wellness Masterclass – From Vision to Action
Dr Prem Jagyasi’s masterclass at EMTW 2024 was a standout. With 25+ years of global experience, he confidently debunked myths about medical tourism, providing a realistic scenario of its scale and complexities.
He began by addressing the inaccuracies about medical tourism and wellness valuations, offering a data-driven perspective rooted in his extensive travels to over 75 countries. The session explored critical aspects of the industry, including patient spending patterns, common pitfalls faced by medical tourism facilitators, and the challenges posed by cultural barriers and misinformation.
What truly set his masterclass apart was Dr Prem’s unique ability to simplify complex concepts through relatable case studies and real-life success stories. These narratives brought abstract ideas to life, allowing participants to see how theoretical strategies could be applied in practical, impactful ways.
Dr Prem emphasized building patient relationships and confidence through empathetic communication by addressing their deep emotional concerns. The most engaging part was his demonstration of ChatGPT-powered business strategies. The audience was surprised as Dr Prem guided them on how businesses can customize their strategies and offerings with enhanced efficiency and minimal resources.
High audience interaction is common in Dr Prem’s medical tourism masterclass—such is the power of his words! The EMTW 2024 masterclass went a few steps further. Encouraged by Dr Prem’s deliberation, delegates were enthusiastic about sharing their viewpoints, creating a perfect collaborative environment, a dream for every masterclass leader. Humorous and fun moments further enriched the experience, leaving attendees inspired and motivated to dive into action.
EMTW 2024 Highlights
A strong lineup of speakers contributed unique perspectives to the EMTW 2024 agenda. Dr. Anna Lopez provided valuable insights into cross-border healthcare regulations, emphasizing their role in building patient trust and fostering international partnerships. Tomas Becker explored the modernization of wellness clinics through digital tools, while Dr. Maya Singh highlighted the growing importance of preventive healthcare in medical tourism.
A thought-provoking panel discussion delved into the intersection of wellness tourism and sustainability, advocating for eco-friendly practices and holistic patient care. Workshops added another layer of depth to the event.
Attendees engaged in hands-on sessions focusing on data-driven marketing, cultural sensitivity, and creating integrated wellness ecosystems. The exhibition area showcased cutting-edge innovations in medical devices, wellness technology, and patient management systems, offering a glimpse into the future of healthcare.
Relevance in the Current Healthcare Landscape
EMTW 2024 was more than a conference; it was a response to the pressing challenges faced by the global healthcare industry. Rising costs, disparities in access to care, and the increasing prevalence of chronic diseases underscore the need for innovative solutions.
The event highlighted the growing demand for integrated medical wellness, emphasizing the importance of preventive care and mental well-being. Sessions on leveraging technology and building patient-centric frameworks provided actionable strategies for addressing these issues.
EMTW 2025 in Oradea, Romania
In 2025, EMTW will journey to Oradea, Romania, welcoming participants from over 25 countries for its 9th annual event. This global gathering will unite medical and wellness centers from Europe, Africa, the Middle East, and Asia alongside expert agencies. Attendees can look forward to strategic B2B sessions, trend-focused discussions, and immersive masterclasses that set the standard for European quality and patient care. It promises to be an unparalleled opportunity to connect, innovate, and lead in the dynamic fields of medical tourism and wellness.
Final Thoughts
EMTW 2024 unveiled transformative opportunities in medical tourism and wellness, spotlighting innovation, collaboration, and sustainability as key drivers of future growth. Led by visionaries like Maria Antonietta Princivalle, Natalia Strokovska, and Dr. Prem Jagyasi, the event empowered global leaders with actionable strategies to revolutionize patient care and elevate industry standards.