Green Living

Ido30 campaigners ask you to do 30

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An environmental social media campaign called I do 30 is encouraging people across the world to turn down the temperature on their laundry to 30 degrees in order to save CO2. Moving around the streets of Copenhagen with a speech bubble, the campaigners hope to convey their message to the world leaders through the ‘I do 30’ statements. They represent the voice of all who couldn’t make it to the conference.

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The bio-innovation company Novozymes, who creates the enzymes that makes it possible to wash your clothes at low temperatures, started the ‘I do 30’ campaign in Denmark. ‘I do 30’ is about those small climate friendly choices you can do in your everyday life to make a change.

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Last weekend, the Danish Prime Minister, Lars Løkke Rasmussen, was presented with more than 15,000 supporters of the campaign. And the Danish Crown Prince was also handed over a ‘I do 30’ washing machine.

Check out the video and photos. If you want to know more about this campaign and participate, check out their website, YouTube, Facebook and Twitter.

Thanks, Anne Herngaard

Dr Prem Jagyasi

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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