An environmental social media campaign called I do 30 is encouraging people across the world to turn down the temperature on their laundry to 30 degrees in order to save CO2. Moving around the streets of Copenhagen with a speech bubble, the campaigners hope to convey their message to the world leaders through the ‘I do 30’ statements. They represent the voice of all who couldn’t make it to the conference.
The bio-innovation company Novozymes, who creates the enzymes that makes it possible to wash your clothes at low temperatures, started the ‘I do 30’ campaign in Denmark. ‘I do 30’ is about those small climate friendly choices you can do in your everyday life to make a change.
Last weekend, the Danish Prime Minister, Lars Løkke Rasmussen, was presented with more than 15,000 supporters of the campaign. And the Danish Crown Prince was also handed over a ‘I do 30’ washing machine.
Thanks, Anne Herngaard