TrackMaven has recently come up with a fresh app for digital marketers interested in beating their competitors and making an improvement in their own marketing strategies. This app helps digital marketers in gaining competitive intelligence information.
Appearance
The TrackMaven app is designed to provide strategic information to digital marketers regarding their competitors on several paid, earned and owned channels. This app effectively tracks competitive intelligence data and delivers it to users through personal alerts. Users can customize this app and receive information only from required sources. The TrackMaven app also offers features like universal feed, custom visualization and real-time benchmarking.
Performance
This app is quite efficient at collecting competitive intelligence data from a variety of sources, such as earned media, traffic, text and display ads, SEO, emails, social media, etc. Moreover, it digs out and provides highly useful information about your competitors and their marketing strategies. The app also lets you filter this information in order to receive a universal feed of each marketing item.
It has wonderful visualization tools that display a variety of marketing metrics in graphical form. These graphs allow you to spot spikes instantly so you understand your comparative status against your competitors. The TrackMaven app is also efficient at customizing personal alerts according to your informational needs. You can gain tailored information only about those market segments and competitors you are really interested in.
Ease of use
This app is a great tool for receiving instant competitive intelligence data in the required market segments and on specific competitors of a brand. There are easy-to-use features that let digital marketers compare their brand and marketing metrics with those of their competitors. Its setup is also simple and you do not have to do it manually.
Usefulness
This app is very beneficial for digital marketers who want to stay ahead of the market competition. There are effective tools to help them dig useful competitive intelligence information across several digital marketing channels. The app not only provides regular personal alerts about competitors, but also sends daily/weekly/monthly digests to users to provide them summarized data on their brand performance.
Support services
When a user sets up an account on the TrackMaven app, they automatically receive a dedicated Customer Success Maven. For any type of assistance, they can email or call this “Maven” any time. The company helps users get rid of general support contacts.
