O2 UK has tied up with Napster to offer their users a different experience with music altogether. The English telecommunications giant sees this as an opportunity to tap this relatively new field and by choosing a partner as elite as Napster, it surely has taken a head start.
The collaboration between the two giants will enable O2 users across the UK to access uninterrupted Napster music with a beginning 99p per track charge. The O2 punters can use this service through the O2 active portal. Over 30 phone models would offer this service, though no specifications mentioning how much compressed the songs would be, is available.
Sally Cowdry, O2 UK managing director, mentioned:
This is another great example of our strategy of creating deep level partnerships with the best companies in the world to deliver compelling services to our customers. Working with the right partners at O2 UK is crucial to our success and we have joined forces with a leader in this space to bring our customers a high quality, great value music service with the widest choice of songs available on mobile.
Napster also sees this development as a great extension of their online service in the UK. The expansion would favour both companies, meaning, this could turn into a long-term liaison, ultimately benefiting the mobile users all across UK, especially the music aficionados.
[Via]
