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Selena Gomez debuts as designer for Adidas NEO Label – First Look at the Rock-Chic Collection!

Selena Gomez Adidas NEO Label

The 20 year old recording artist and actress has just taken fashion to the next level by moving from being the face of a brand to being a designer and launching her very own first ever fashion collection for ADIDAS NEO Label!

Image Source : missbish.com

The brunette beauty, who was already the global style icon for the sporty brand along with her former beau Justin Bieber, now adds another shining feather in her cap as a designer. Her first ever clothing line, which was revealed at a launch on Tuesday 9th July in ADIDAS Neo’s flagship store in Tauentzienstraße, Berlin, is aimed at the high school set of teens and screams everything that’s fun, confident and rebellious.

Selena Gomez’s on her Fashion Collection for Adidas NEO Label

Having played a robber recently in Harmony Korine’s Spring Breakers, it looks as if Selena is keen on the theme of ‘rebellion’. Her take on the collection was – “I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a ‘rock chic’ theme and it’s confident, rebellious, and fun,” Surely, a comfortable yet stylish, affordable teen-focussed collection, the 53 piece range reflects a twist to the classical rock style dressing. “It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.” adds Selena.

Selena Gomez’s Fashion Collection Favorites:

The 53 piece collection that reflects this style icon’s love for music and her personal sense of style, includes her favorite black and studded wedge shoes having hidden height, Collar embellished denim vest, smart and chic cropped and graphic tees, black and silver motorcycle jackets, sleek and studded leggings and an entire range of denim shorts, beany hats, snickers, girly dresses, clutches and totes in a splash of young and vibrant colors, all of which are chic, grungy and so rocker but with a subtle touch of feminity!

Selena Gomez’s Fall Collection for Adidas NEO Label Launch

Adidas NEO Label Selena Gomez Fall Collection is all set to launch on July 30th while the winter collection is slated to release later in the year. To be available in all NEO stores a swell as Kohl’s online and Kohl’s department stores, this is one of the most eagerly-awaited fashion events this year!

 

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